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Privacy Policy

Our Privacy Commitment

Purple Sheep Crochet is committed to protecting the privacy of your personal information. Our privacy commitment is to do more than just comply with the law – we want to gain and keep your trust – by handling your personal information in a transparent and accountable way, and by ensuring that it is held securely. 

“Personal information” means any information that identifies you as an individual, such as your name, address, and contact details. Should we ask you to provide certain information by which you can be identified when using this website; you can be assured that we will collect, store, use, and disclose personal information in accordance with this privacy policy and all applicable privacy laws. 

Purple Sheep Crochet is bound by the Privacy Act 2020 (New Zealand).

By using our website https://purplesheepcrochet.com/ and/or providing information to us, you consent to this policy. If our practices change, we will update this policy to reflect those changes. If you have any questions about our privacy policies please contact us here.

Information We Collect

Purple Sheep Crochet collects the personal information that we need for our functions or activities. We will only collect personal information by lawful and fair means, and will not do so in an unreasonably intrusive manner. We collect information through our website in an effort to improve your shopping experience, as well as communicate with you about our products, events, services, and promotions.

Information that You Provide

We may ask you to provide:

  • Contact information such as name, surname, email address, shipping and billing address, phone number, and financial information.
  • Demographic information such as age, gender (optional), country, and interests
  • Other information relevant to customer surveys and/or offers such as purchase, return or exchange information.

We gather information for statistical purposes when you browse or use our website:

  • IP address
  • Geo-location
  • How you use our site (search terms, page views, referring sites, content views).
  • Name of the web page directing you to our site
  • Browser type and version
  • Activity on our site

Third-party Information

The personal information that we hold about you will be from your direct dealings with us, but we may also collect your personal information from a third party, anyone authorized to act on your behalf, or via social media. We will only do this if we have been advised that you have consented to the collection of your personal information, or if you would reasonably expect us to collect your personal information in that way. If you provide us with information about any third party, you must obtain that third party’s permission to give us the information and inform them that you have given the information to us. 

Our websites may contain links to other sites that are not under our control. These websites have their own privacy policies, and we encourage you to review them. Whilst links to third-party websites may be provided on our website, we are not responsible for the content or practices of third-party websites. Once you leave our website or are redirected to a third-party website or application, you are no longer governed by our privacy policy or our website. These links are provided for your convenience and do not represent Purple Sheep Crochet’s endorsement of any linked third-party website. No links may be made to any Purple Sheep Crochet website without our prior written consent.

Collection of Cookies

“Cookies,” are small data files that are stored on your computer when you visit a website. We use cookies in a variety of ways to enhance or personalize your online browsing and shopping experience. Our use of cookies means we are able to offer our visitors a more customized, relevant experience on our sites by delivering content and functionality based on your preferences and interests. We use cookies and tracking technologies to collect information that you have authorized us to collect by using our site. 

We and third parties (including our service providers) may collect data using cookies and other device-identifying technologies. In some cases, the third parties we work with may use cookies and other technologies (such as those described in this policy) to support Purple Sheep Crochet’s digital marketing initiatives. Analytics collects any demographic and interest information available in a cookie. These technologies may be used in connection with activities like surveys, online behavioural advertising, website analytics, and email campaign management. 

You can set your browser not to accept cookies or to notify you when you are sent a cookie. It gives you the opportunity to decide whether or not to accept it. If you do not accept cookies, however, you may not be able to access areas of our websites.

What We Do With Your Information

We require this information to understand your needs and provide you with a better experience using our website. This includes, but is not limited to:

  • Identify you and any records relating to you.
  • Provide you with the products and/or services you have requested.
  • Manage your requests for products and services including delivery, processing payments, and providing refunds, discounts, and incentives.
  • Develop and improve the products and services we offer.
  • Maintain and improve customer services and seek your feedback, including conducting product and market research and analysis.
  • Improve our operational processes, enhance your customer experience and monitor and review our compliance with relevant regulations and codes of conduct in our dealings with you.
  • Periodically contact you for marketing and promotions about new products, special offers, or other information that we feel is relevant to you. This only applies if you have signed up and agreed to receive correspondence from us.
  • Maintain and improve customer services, including conducting product and market research and analysis.
  • Collect information from your computer through the use of cookies.
  • Facilitate services and appropriate communication between you and our preferred financial services and credit suppliers, including but not limited to PayPal and Stripe
  • Comply with any legal obligations or governance requirements.
  • Facilitate your interactions with us on our website.
  • Meet our legal obligations and notify you of matters that we are required to do so by law (such as product recalls).
  • Manage and resolve any legal or commercial complaints and issues.
  • Investigate fraud and carry out loss prevention activities.
  • Part of buying or selling our business.

This information is only used within Purple Sheep Crochet and is not given or sold to any third-party companies. (Please see below where third-party companies relating to your order placement may be given your information). This is purely for internal use only to help us improve the site for you. 

Purple Sheep Crochet will only ever contact you if we have obtained your consent. If you wish to revoke your consent, you may do so at any time by clicking the unsubscribe link at the bottom of any email we send you or contacting us directly here. 

How Your Personal Information is Used

In the course of conducting our business and providing our products and services to you, we may use and/or disclose your personal information:

  • If you have consented to the disclosure or any persons acting on your behalf including those persons nominated by you, executors, trustees, and legal representatives.
  • You would reasonably expect or have been told (for example, by means of this privacy policy), that your information will be disclosed by any Purple Sheep Crochet related companies, affiliates, or third parties.
  • Upon lawful request from law enforcement agencies or government authorities.
  • If you violate Purple Sheep Crochet’s Terms and Conditions.

We may disclose your personal information to:

  • Employees, agents contractors, marketplace suppliers, business affiliates, or related entities as required and with whom we contract in the ordinary course of business.
  • Professional advisers (such as lawyers, accountants, and auditors) to the extent that is reasonably required.
  • Advertising, marketing, social media, and promotional agencies that we engage.
  • Direct Payment Solutions (DPS) operators and financial institutions including but not limited to banks, PayPal and Stripe.
  • Debt collectors (where legally allowed).

We are committed to complying with the Privacy Act and New Zealand Privacy Laws. If we engage third-party agents or contractors, we will take all reasonable steps to ensure that they do not breach privacy requirements in relation to the information we share with them, before we share your personal information with them. No information will be shared with anyone outside of any third-party companies that are directly related to your order placement and shipment (for example courier companies).

In all circumstances where your personal information is disclosed, we will take reasonable steps to ensure that those third parties undertake to protect your privacy (for example, putting in place a data sharing agreement where this is reasonable and practicable).

Business Transfer Clause

It is possible, moving forward, that there could be a change in our business ownership or structure (including but not limited to a merger, acquisition, or sale of a portion of all or some of our assets, (including our customer databases)), or we may undertake a corporate reorganization or other action or transfer the personal information we handle between Purple Sheep Crochet’s related companies or entities.

In the event that this should happen, you should be aware, that when you provide your personal information (by any means, whether verbal, written, or electronic) or through your use of our websites at any time, you are consenting to the future transfer of your personal information to a potential or actual new owner or successor entity so that services can be continued to be provided to you. It is possible that our member information, including your personal information, may be transferred to the new business entity as one of Purple Sheep Crochet’s assets. In such an event, we will update this policy to reflect any change in ownership or control of your personal information.

By agreeing to the terms of this privacy policy, you acknowledge that such transfer of your personal information may occur in the future and that any new owner or successor entity can continue to handle your personal information as set forth in this privacy policy.

What Choices You Can Make About Your Personal Information

Access or Correct your Personal Information

You can request access to, or correction of, the personal information we hold about you at any time. We will provide you with that information unless we are prevented by law from giving it to you. If we are unable to give you access to the information you have requested or make the correction you require, we will give you reasons for this decision when we respond to your request.

You will not be charged for accessing your information, although we might have to charge the reasonable cost of processing your request, including photocopying, administration, and postage if required. We will advise you of any fee payable before we process your request.

If you believe that your personal information is not accurate, complete, or up to date or you wish to request access to or request that we delete (or refrain from processing) any of your personal information that we handle, or if you believe your privacy has been breached, please contact us or email us at hello@purplesheepcrochet.com 

Unsubscribe or opt-out

You can unsubscribe from marketing or promotions via the ‘unsubscribe’ or ‘opt-out’ button in emails that you receive from us or by going to the My Account tab on your login – My Profile, Subscription – Email Settings. An opt-out request will also not stop transactional emails related to your purchases. A request to opt-out may take three to five business days to take effect. If you are a Purple Sheep Crochet member, you may still receive communications related to your account, loyalty points, or special officers.

Sale of Personal Information

At Purple Sheep Crochet, we do not share your personal information directly with third parties for their own marketing purposes in exchange for monetary consideration. However, as mentioned in this policy, we do engage in Interest-Based Advertising, where we allow third parties to place cookies, pixels, and trackers on our site to provide you with personalized ads. If you want to opt out of such advertising please email us at hello@purplesheepcrochet.com

How We Protect Your Personal Information

To protect your personal information, we have a number of security controls in place, and we take all reasonable steps and follow industry best practices to ensure that your personal information is stored securely and is protected from misuse and loss or unauthorized access, modification, or disclosure.

Our computer systems may be operated by us or by our service providers. In all cases, we have rigorous information security requirements aimed at eliminating risks of unauthorized access to, and loss, misuse, or wrongful alteration of, the personal information that we handle. Purple Sheep Crochet is hosted on WordPress which provides us with an online e-commerce platform that allows us to sell our products and services to you. Your data is stored in our database on a secure server behind a firewall.

Purple Sheep Crochet has measures in place to protect your personal information including credit card information. Your credit card details are not held or processed on the Purple Sheep Crochet website or systems, all transactions are processed through a secure payment service provider. Purple Sheep Crochet uses Direct Payment Solutions (DPS) to provide this service. All transactions are processed using encrypted methods. DPS hosts all payment pages and transaction sessions. Your credit card details are not held by Purple Sheep Crochet and cannot be accessed by any Purple Sheep Crochet staff members. However, they may be held by DPS.

All Direct Payment Solutions (DPS) adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, https://www.pcisecuritystandards.org/ which is a joint effort of brands like Visa, MasterCard, American Express, and Discover. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS).

Data Retention Policy

We will only keep your personal information for as long as we require it for the purposes of operating our business. However, we may also be required to keep some of your personal information for specified periods of time, for example under certain laws relating to companies, money laundering, and financial reporting legislation.

Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards. Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

Website Usage

Please note that Purple Sheep Crochet is not directed to individuals under the age of fifteen (15). We ask that you do not provide your personal information to us if you are under that age, and also that you do not share the personal information of anyone else under that age with us unless this is required by us and you are their parent or guardian or have the express consent of their parent or guardian to do this.

The Internet is not in itself a secure environment and we cannot give an absolute assurance that your personal information will be secure at all times. Transmission of personal information over the Internet is at your own risk and you should only enter, or instruct the entering of, personal information within a secure environment.

We will advise you at the first reasonable opportunity upon discovering or being advised of a security breach where your personal information is lost, stolen, accessed, used, disclosed, copied, modified, or disposed of by any unauthorized persons or in any unauthorized manner.

It is your responsibility to keep your personal information such as login details, password, and security questions in respect of our business with you safe and secure. You should notify us as soon as possible if you become aware of any unauthorized use of your login details, password or security questions, and immediately change that security information promptly by contacting us or emailing us at hello@purplesheepcrochet.com

Amendments To This Privacy Policy

This privacy policy is effective from September 2023. From time to time, our privacy policies and procedures will be reviewed and, if appropriate, updated. If any changes are made to this policy, these will be posted on our website. We are constantly developing and enhancing our use of online technologies and make reasonable efforts to ensure that we keep this Policy and related documents up to date in this regard. Please check back on a regular basis to ensure you are familiar with our current practices.